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FX may not have the pedigreed history of HBO or the deep pockets of Netflix, but it is carving out a niche for itself as a bespoke basic cable channel willing to take chances on edgy, often experimental shows that cultivate devout followings.


With a roster that includes It's Always Sunny in Philadelphia, Fargo, and American Horror Story, FX has been steadily building momentum, but in 2016 the company truly came into its own. At that year's Emmy Awards, FX took home 18 wins for critically acclaimed shows such as The Americans and Baskets. Meanwhile, The People vs. O.J. Simpson: American Crime Story, stole the night, winning nine statuettes, second only to Game of Thrones. The Ryan Murphy-produced series averaged 7.5 million viewers during the first two months of its run, and once VOD and streaming were calculated in, it clocked in just under 13 million viewers, making it the most-watched first season in FX's history and the No. 2 scripted series on cable in 2016 after The Walking Dead.


While Netflix launches a new series every week, FX and its younger-skewing sibling FXX place more calculated bets and then go all-out to support projects with creative feedback and a small but powerful marketing department that has been named PromaxBDA's In-House Marketing Team of the Year for five consecutive years. Going forward, FX is making an effort to diversify its mostly white-male lineup with shows such as Pamela Adlon's Better Things and Donald Glover's critically acclaimed Atlanta, both of which launched in 2016.




The series follows Earn (Donald Glover) during his daily life in Atlanta, Georgia, as he tries to redeem himself in the eyes of his ex-girlfriend (the mother of his daughter), his parents, and his cousin Alfred, who raps under the stage name "Paper Boi".


Set during the Cold War period in the 1980s, The Americans is the story of Elizabeth (Keri Russell) and Philip Jennings (Matthew Rhys), two Soviet KGB officers posing as an American married couple in the suburbs of Washington, D.C., and their neighbor, Stan Beeman (Noah Emmerich), an FBI agent.


A true crime anthology series centered around America's most notorious crimes and criminals. Season 1 centred on 'The People vs OJ Simpson', Season 2 on 'Versace'. A third season, based on the aftermath of Hurricane Katrina, and a fourth season, based on the the Clinton–Lewinsky scandal, are in development.


Fargo is an American black comedy–crime drama anthology television series created and primarily written by Noah Hawley. The show is inspired by the eponymous 1996 film written and directed by the Coen brothers, who serve as executive producers on the series alongside Hawley. 


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