"It’s the best time to experiment" Justin Smith, Bloomberg Media
Michael Peters (Euronews), Justin Smith (Bloomberg Media) and Leisha Chi-Santorelli (BBC) examined the fiercely competitive business of delivering news in 2020, covering topics including strategy, expansion, investment and technological innovation within the news industry. Justin: Our core business at Bloomberg is financial data and analysis so we leaned in to subscriptions and experimentation around OTT. Why did you take on the risk to launch QuickTake at Bloomberg during the pandemic? "It’s the best time to experiment. People are consuming new types of media and media consumption habits have accelerated." "Our focus and origin has always been on fact-based journalism not only in finance but politics and culture. So we have seen people come to our brand because it is seen as less polarized."