CES: "I've been nagging everyone about a PS5. I finally got it" Sir Lewis Hamilton's priorities
The newly knighted race car driver talks about his love for gaming - 'I take it everywhere ... I'm fully geared up' "My dad was always in computers. I remember being at home growing up and my dad taking apart PCs and I was learning to build computers with him ... I was always into gaming and watching the technology advance has been mindboggling. 'I have been nagging everyone about the PS5 - like everybody - and I finally got. I travel with it everywhere I go ...I'm fully geared up' - game boy Lewis Hamilton On data "I have over 20 buttons on my steering wheel that have a direct link to how the car behaves and I study that in the background all the time... When we come back into the garage all the data downloads onto my screen. I'm having to push that technology and the faster we can analyze it and the faster I can get back out there." - Lewis Hamilton on data performance Toto Wolff on the partnership with AMD "It goes much beyond the sticker on the car.... The partnership is really making it's way into the performance department. Aerodynmaics, Simulation ... we are starting to really integrate it into our products and that gives us a real advantage." "We have been growing our department from trial and error to a real professional team. The audience has been growing massively. It has now become an area of real performance. It's all about simulation, development and set-up." - Toto Wolff the role of ESports AMD CES KEYNOTE