Image by Kari Shea
  • Romy Kraus

CES2021: "Everything around music will be re-imagined" - will.i.am talks VR and live gigs

Musician and tech entrepreneur will.i.am is bullish on VR following a year of home confinement for musicians and fans that arguably lead to the death of the live music industry as we know it.

Artist and entrepreneur will.i.am talks VR/AR for live music


"The music and sound experience at concerts has never been great. But that's not what people are there for. It's the social experience... Whoever cracks the social immersive experience in VR ... get out of here..." - will.i.am

On Big Trends to focus on ...

  1. AR/VR

  2. AI

  3. Autonomous Vehicles


On what we need now to make technologies have a positive impact to our society

  1. Education

  2. Preparation

  3. Cross-Collaboration (across industries)