"I’m not interested in just big campaigns but measurable social impact" Jane Wakely, Mars Inc
Brands need to have meaning in people's lives now more than ever. Are they the vehicle that can help bring about positive change? Jane Wakely (Mars, Incorporated), Pedro Earp (Anheuser-Busch InBev) and Jennifer Rooney (Forbes) discuss.
On what are they are expecting from their teams.
"I tell my teams I’m not interested in just big campaigns but measurable social impact... We need to be an architect of growth, an architect of sustainable growth." -- Jane Wakely
On brands and responsibility:
"The great thing about our brands is that they are powerful. And I do thing big brands have not only the right but an obligation be involved. The big thing now is how do we go back to normal but don’t loose what we learned." -- Pedro Earp