CES2021: Sony Announces Expansion of 360 Reality Audio Ecosystem
360 Reality Audio is a new immersive music experience using Sony’s spatial sound technologies. Dynamically place and control individual sounds in a 360 spherical sound field and immerse listeners in sound from all around.
Introduced in 2019, Sony’s 360 Reality Audio makes it possible for artists and creators to produce music by mapping sound sources such as vocals, chorus and instruments with positional information and placing them within a spherical space. This revolutionary musical experience, powered by Sony’s spatial sound technologies, evokes feelings of being in a music studio or live concert venue – all without leaving the comfort of home.
"360 Reality Audio is a powerful platform that brings listeners an experience that honors the creator’s true intent, and brings artists and fans even closer together. We are thrilled to enhance and expand our audio ecosystem with innovative streaming video, and powerful new ways for musicians to create an amazing experience." - Mike Fasulo, President and COO, Sony Electronics, Inc.
Listeners can currently access approximately 4,000 songs in 360 Reality Audio from artists like Alicia Keys, Lil Nas X, Megan Thee Stallion, Noah Cyrus, Zara Larsson, and more. Today, Sony adds new capabilities to this innovative music format; see below for exciting updates for listeners and creators
First-ever Video Streaming Service in 360 Reality Audio
Sony introduces live performance video content with immersive 360 Reality Audio sound. To showcase these new video capabilities, Sony Music Entertainment artist Zara Larsson released an exclusive live performance in 360 Reality Audio.
New 360 Reality Audio Creative Suite
Introduced Sony and Virtual Sonics, Inc. have developed a new content creation software called the 360 Reality Audio Creative Suite to enable easier creation of 360 Reality Audio content by musicians and creators. The 360 Reality Audio Creative Suite plugin software is compatible with popular digital audio workstation (DAW). Virtual Sonics, Inc., through its subsidiary Audio Futures, Inc., will release the software at the end of this month.
Additionally, Sony and Music.com, with distribution by The Orchard, are launching a Creators’ Program, which makes it possible for creators to produce 360 Reality Audio content using the 360 Reality Audio Creative Suite and then stream their content. During CES, viewers can watch a video on how GRAMMY award-winning producer Keith Harris transforms his music using the 360 Reality Audio Creative Suite.