Now that we’ve arrived at a digital conferencing era, where is activewear going beyond 2020? Kevin Hart joined Techstyle Fashion Group's co-founder and co-CEO, Adam Goldenberg, to share the latest on fashion, tech and building their business empires.
Fabletics, the innovative activewear brand launched by TechStyle Fashion Group in 2013 introduced Fabletics Men in April 2020. The new activewear label has a singular mission to "cater to guys that the older performance brands have left behind."
Fabletics Men is headlined by actor, comedian and businessman Kevin Hart, who is collaborating on a foundational level with TechStyle. Their mission: offer a curated, high-performance, confidently-cool line designed to make men feel "they've finally got an activewear company that's 100% in their corner."
Working out is hard! I love the feeling of being comfortable while feeling uncomfortable. What I brought to the table are the things where products had failed me in the past.
We want to build one platform to support the entire lifecycle of digital content and we will innovate on a lot of products.