Her leadership credo — from backing creators to owning messy authenticity — is now guiding a luxury lifestyle brand. Erika Ayers Badan From her early rise in digital media to becoming one of the most effective CEOs in the sports + creator economy, Erika Ayers Badan  is known for pushing boundaries and rewriting playbooks. She took Barstool Sports from a scrappy blog into a $250M media juggernaut, survived controversy, closed massive deals, and then walked away on her own term

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