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#F1: From Pitlane to Podium: Another Max Masterclass in Interlagos
Verstappen claws back to P3, Kimi Antonelli snags career-best P2, and Lando Norris tightens his title grip with another win A Max and Kimi Celebration - Editorial Usage, Red Bull Content Pool Formula 1 doesn’t hand out miracles, but sometimes it rewards grit, strategy, and raw pace. At Interlagos, Max Verstappen flipped the script: from pit-lane to P3 glory. After disastrous Qualifying, Red Bull opted for a power unit change that booted him from the grid to the back. A slow

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“The Hardest Season Hit Me When I Got Home”
Why high performance in Formula 1 is about control, not chaos. Nicholas reveals how elite pit stops are more about mindset than muscle Calum Nicholas From busted Renaults to racing royalty, Calum Nicholas has taken the scenic route through motorsport. Once a road car mechanic, now an author, ambassador, and the former power unit boss behind Red Bull's fastest pit stops, Nicholas' journey is a masterclass in pressure, persistence, and purpose. He’s been part of Max Verstappen’

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“Time Zero: the moment after the medal”
Why the post‑competition slump is the real challenge: Interview with Jess Thom performance psychologist behind Team GB Jess Thom Jess Thom is the go‑to performance psychologist behind Team GB’s Olympic campaigns, weaving strategic thinking into the very fabric of elite sport. She’s not just about pep talks; she’s spent over a decade in the trenches of high‑performance athletics, navigating everything from anger management in rugby academies to planning for the “what next?” af

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The Ocean Race Europe - Meet the Teams
The Ocean Race Europe 2025 is Europe’s sharpest offshore battleground — a high-speed, multi-stage showcase of IMOCA 60s driven by data,...
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"It Was Very Mental Today": Inside João Fonseca’s Wimbledon Breakthrough
How a Brazilian phenom is rewriting the rules of grass court tennis, one fearless point at a time. Sebastian Baez might’ve thought he had...
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"Fans as Partners, Not Customers: The New Frontier in Owning Global Clubs"
Bubble, but Make It Art": Inside the Billion-Dollar Games of Sports Dealmakers They’ve built teams, moved billions, and shaped entire...
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"Details and Data: Alcaraz’s Science-Driven Edge for Wimbledon Heat"
Sweat patches and hydration tweaks highlight his commitment to fine margins Carlos Alcaraz on Media Day at Wimbledon Carlos Alcaraz steps...
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#F1TheMovie: "We Wouldn't Have This Movie Without Lewis"
Hamilton shaped the story, fine-tuned the sound, and tested Pitt on track—literally. Brad Pitt Interview // F1 The Movie Brad Pitt is no...
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#SportsInvestment: “Don’t do anything in your first season.”
#Blitzed: How David Blitzer Is Betting on the Future of Sports David Blitzer at MIT Sports Analytics Conference From Blackstone to the...
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#CannesLions: “Doing a Wrexham” = Changing your destiny in a single moment
Ryan Reynolds on how the club’s dramatic climb up the leagues became a storytelling metaphor for modern marketing Ryan Reynolds at Cannes...
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#CannesLions: Oscar Piastri Interview - “People Know Who I Am Now. That’s New.”
Oscar Piastri’s underdog-to-champion arc mirrors McLaren’s long-haul resurgence Oscar Piastri at Cannes Lions The Lowdown Oscar Piastri’s...
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Overheard in Cannes: “If you're not playing in sports right now, you're not playing at all.”
Soundbites from Sports Beach McLaren at Cannes - Sports Beach From 0 to 60: Building a Longstanding Brand with the World’s Fastest Sport “A few more people know who I am now… When I first joined F1 and McLaren, we were the team that everyone wanted to do well, but we weren’t. Last year, we won a few races and the constructor’s championship. People have started supporting us. The support I’ve had … has been special.” - Oscar Piastri He reflected on how his personal profile ha
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#CannesLions - Sports Beach: “Athletes Are the New Creatives”
From Serena to Piastri, top talent called for deeper, more collaborative brand partnerships — not just logo placements. Cannes Lions -...
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