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#F1: From Pitlane to Podium: Another Max Masterclass in Interlagos
Verstappen claws back to P3, Kimi Antonelli snags career-best P2, and Lando Norris tightens his title grip with another win A Max and Kimi Celebration - Editorial Usage, Red Bull Content Pool Formula 1 doesn’t hand out miracles, but sometimes it rewards grit, strategy, and raw pace. At Interlagos, Max Verstappen flipped the script: from pit-lane to P3 glory. After disastrous Qualifying, Red Bull opted for a power unit change that booted him from the grid to the back. A slow

Romy Kraus


“The Hardest Season Hit Me When I Got Home”
Why high performance in Formula 1 is about control, not chaos. Nicholas reveals how elite pit stops are more about mindset than muscle Calum Nicholas From busted Renaults to racing royalty, Calum Nicholas has taken the scenic route through motorsport. Once a road car mechanic, now an author, ambassador, and the former power unit boss behind Red Bull's fastest pit stops, Nicholas' journey is a masterclass in pressure, persistence, and purpose. He’s been part of Max Verstappen’

Romy Kraus


“Time Zero: the moment after the medal”
Why the post‑competition slump is the real challenge: Interview with Jess Thom performance psychologist behind Team GB Jess Thom Jess Thom is the go‑to performance psychologist behind Team GB’s Olympic campaigns, weaving strategic thinking into the very fabric of elite sport. She’s not just about pep talks; she’s spent over a decade in the trenches of high‑performance athletics, navigating everything from anger management in rugby academies to planning for the “what next?” af

Romy Kraus
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Mark Shapiro on Running WWE, UFC, and Sealing the Deal with Netflix
From the WWE-UFC merger to locking in a 10-year Netflix partnership, Shapiro breaks down how TKO is transforming the sports and...
Romy Kraus


Smarter Football: How AI is Changing the Game for Players, Fans, and Referee
From AI-driven stats to immersive fan experiences: why women’s football is leading the charge in sport’s next big technological...
Romy Kraus


How the Olympics is Redefining Sponsorship: Purpose and Engagement in a Digital World
The IOC and USA Gymnastics reveal how brands are evolving from logo placements to authentic, values-driven partnerships The Future of...
Romy Kraus


MLS Rises: Inside Don Garber's Strategy to Dominate American Sports
With 30 teams, global stars, and billions invested, Garber's MLS is a force to be reckoned with Lionel Messi is on fire, dazzling the...
Romy Kraus


Gerard Piqué’s Kings League: The Future of Football?
Shorter matches, wild rules, and fan engagement—how the Kings League is changing the way young people consume football. At Leader 2024,...
Leonardo Tavares de Macedo


Short, Fast, Digital: How Gen Z is Redefining Sports Consumption
Gen Z's Demand for Free, Multi-Platform Content Pressures Sports Rights Holders—Only 14% See Media Rights Growth, but D2C and Sponsorship...
Romy Kraus


Digital Is the Future, But Are Sports Ready?
70% of Sports Organisations Say Data is Key, But Only 21% Use It Effectively, 40% See D2C Digital Products as Key Growth Drivers, Yet 43%...
Romy Kraus


Sustainability Takes the Helm: Inside SailGP’s Impact Revolution
Fiona Morgan and SailGP are transforming competitive sailing into a force for environmental and social change Sustainability isn’t always...
Romy Kraus


Sailing into History: The Inaugural Puig Women’s America’s Cup Sets Sail
The all-female regatta signals a bold step forward for women in the sport Barcelona is buzzing as the inaugural Puig Women’s America’s...
Romy Kraus


America's Cup e-Series Crowns eSailingCentral as Champion in Epic Grand Final
The inaugural season of the America’s Cup e-Series wrapped up with a thrilling Grand Final in Barcelona, where eSailingCentral claimed...
Romy Kraus
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