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#F1: From Pitlane to Podium: Another Max Masterclass in Interlagos
Verstappen claws back to P3, Kimi Antonelli snags career-best P2, and Lando Norris tightens his title grip with another win A Max and Kimi Celebration - Editorial Usage, Red Bull Content Pool Formula 1 doesn’t hand out miracles, but sometimes it rewards grit, strategy, and raw pace. At Interlagos, Max Verstappen flipped the script: from pit-lane to P3 glory. After disastrous Qualifying, Red Bull opted for a power unit change that booted him from the grid to the back. A slow

Romy Kraus


“The Hardest Season Hit Me When I Got Home”
Why high performance in Formula 1 is about control, not chaos. Nicholas reveals how elite pit stops are more about mindset than muscle Calum Nicholas From busted Renaults to racing royalty, Calum Nicholas has taken the scenic route through motorsport. Once a road car mechanic, now an author, ambassador, and the former power unit boss behind Red Bull's fastest pit stops, Nicholas' journey is a masterclass in pressure, persistence, and purpose. He’s been part of Max Verstappen’

Romy Kraus


“Time Zero: the moment after the medal”
Why the post‑competition slump is the real challenge: Interview with Jess Thom performance psychologist behind Team GB Jess Thom Jess Thom is the go‑to performance psychologist behind Team GB’s Olympic campaigns, weaving strategic thinking into the very fabric of elite sport. She’s not just about pep talks; she’s spent over a decade in the trenches of high‑performance athletics, navigating everything from anger management in rugby academies to planning for the “what next?” af

Romy Kraus
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Valkyries on the Rise: Building a Brand for All
Jess Smith breaks down how the Golden State Valkyries are leading the charge with inclusivity, innovation, and a fresh take on sports...
Romy Kraus


Football for Everyone: Bloomsbury and LALIGA’s Push to Get 10,000 Girls Playing by 2028
LALIGA's partnership with Bloomsbury Football is using football’s values to shape communities. Football isn’t just about what happens on...
Romy Kraus


Pixel Power: How Tech and Content Are Driving Women's Football Forward
Google’s Pixel FC is unlocking new experiences and closing the visibility gap in women’s football through creative partnerships and tech...
Romy Kraus


The Women’s Football Revolution: Scaling Up and Changing the Game
Nikki Doucet and Maria Raga on the bold mission to build the world’s most distinctive women’s football league Nikki Doucet , former Nike...
Romy Kraus


Tech, Talent, and Touchdowns: NFL’s Push for Innovation
With AI and immersive tech, the NFL is building lifelong fans and enhancing every game moment. Innovation doesn’t sleep, and the NFL...
Romy Kraus


Mark Shapiro on Running WWE, UFC, and Sealing the Deal with Netflix
From the WWE-UFC merger to locking in a 10-year Netflix partnership, Shapiro breaks down how TKO is transforming the sports and...
Romy Kraus


Smarter Football: How AI is Changing the Game for Players, Fans, and Referee
From AI-driven stats to immersive fan experiences: why women’s football is leading the charge in sport’s next big technological...
Romy Kraus


How the Olympics is Redefining Sponsorship: Purpose and Engagement in a Digital World
The IOC and USA Gymnastics reveal how brands are evolving from logo placements to authentic, values-driven partnerships The Future of...
Romy Kraus


MLS Rises: Inside Don Garber's Strategy to Dominate American Sports
With 30 teams, global stars, and billions invested, Garber's MLS is a force to be reckoned with Lionel Messi is on fire, dazzling the...
Romy Kraus


Gerard Piqué’s Kings League: The Future of Football?
Shorter matches, wild rules, and fan engagement—how the Kings League is changing the way young people consume football. At Leader 2024,...
Leonardo Tavares de Macedo
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